Strategic Media Decisions 2th edition

ISBN:1887229337

ISBN13:9781887229333

Publisher:Routledge

Authors:Marian Azzaro, Dan Binder, Robb Clawson, Mary Alice Shaver, Carla Lloyd, Olaf Werder

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Strategic Media Decisions Description

Strategic Media Decisions 2 Edition Welcome to the world of media--the $300 billion business end of the ad business.Learn how it works from some of media's top professors and professionals. This is a book in touch with today--packed with genuine substance and contemporary best practices in a clear, easy-to-read format.It's a useful and interesting introduction to an exciting world of career opportunities. Online instructor's materials, including lecture notes and PowerPoints are available free to adopters. A student workbook is also available free online to students.
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